Welcome

It's a well known fact that wine only gets better with age! Here in Northern California, we are fortunate to have several different vineyards and wineries right in our backyard!  LaRocca Vineyards, from Forest Ranch, is a well-known local vineyard and has been selling organic wines at the Thursday Night Market for nearly 10 years!

LaRocca Vineyards started in 1984, when Philip LaRocca began farming 100 acres of un-kept Cabernet Sauvignon and Merlot wine grapes.  He quickly turned the vineyard into a thriving, successful certified organic operation.  In 1991 LaRocca Vineyards released their first organic wine and they have not looked back since!

Chico welcomes thousands of new students each year during the University's Wildcat Welcome Week. This year, The DCBA is partnering with the University to help revive University Days, a weeklong promotional event offering a warm Downtown Chico welcome and inviting new students and their families to further explore the heart of our town. Plus, there's a chance to win a bike courtesy of North Rim Adventure Sports!

August 13th Friday Night Concertsfeatures KING COTTON JAZZ BAND. This week’s band is sponsored by MOM’S RESTAURANT.  

Held weekly through September 10th from 7-8:30pm, the Friday Night Concerts are Chico's best place to hear live, local music FOR FREE. Located in City Plaza, in the heart of downtown, the concerts offer entertainment to suit every musical preference.