Taste of Chico 2015 Celebrates 30 Delicious Years!


Sunday, September 13, 2015 

Noon to 4:00pm



Slice of Chico 2015

Slice of Chico cools Downtown Chico with FREE ice cold watermelon. Saturday, July 11th beginning at 9am.


Join the merchants offering exceptional savings and the restaurants offering yummy watermelon themed delights!


Stop by 3rd Street for a slice of watermelon and an activity guide.

Jake Early T-shirts Available!


Limited edition T-shirts & Chico Bags!!


T-shirts designed by local Chico Artist, Jake Early! Only $20 

Gorgeous blue Chico Bags only $7

Limited Edition Jake Early T-Shirts Supporting Clean & Safe efforts in Downtown Chico Proceeds benefit Beautiful, Clean & Safe efforts in Downtown Chico.  


T-shirts and bags available at the DCBA office (330 Salem Street) and at participating retailers in Downtwn Chico:

Campus Bicycles


Diamond W  Western Wear

Made in Chico

Powell's Sweet Shoppe





Picnic in the Plaza a success!

Our inaugural Picnic in the Plaza took place on Friday, February 13th from 11am -1pm and was a great success!  Lorna & the Jazz Men entertained guests with their beautiful valentine's themed set; the Lil' Bloomin Hope flower cart was on hand with valentine's bouquets, and many downtown businesess donated prizes and baked goodies for our Clean & Safe Downtown Chico fundraiser!  Check back soon for information about future Picnics in the Plaza!



Shop, Dine & Save Friday - December 12th

The Downtown Chico Hometown Holiday Hospitality campaign includes FREE parking** every Friday until Christmas, shops OPEN LATE, roaming greeters giving out commemorative holiday buttons, candy canes, downtown maps & directories AND entertainment.

This Friday night's entertainment includes Seamless Magic by Kris Bentz,  Michael Taylor offering balloon art, Periwinkle the Clown, and Lorna & The Jazzmen playing your favorite tunes.


Community Christmas Tree Lighting

The Tree Lighting is a gift to the community. Crowds will enjoy a musical program and participate in the countdown to light theCommunity Christmas Tree Lighting.  Downtown City Plaza, Friday, December 5th beginning at 5pm tree.

Event program includes: Performances by Children's Choir of Chico and Sounds of the Valley Chorus, a presentation by the Mayor, and a visit with Santa Claus!

Standing at more than 60’ tall, the Blue Atlas Cedar has been decorated by M&S Wesley Tree Service with more than 8,000 colorful LED lights.

37th Annual Christmas Preview in Downtown Chico

Please join us in kicking off the holiday season for our 37th Annual Christmas Preview!37th Annual Christmas Preview in Downtown Chico. Sunday, November 23rd from 4-8pm

Sunday, November 23rd, 2014 4-8pm

Downtown Chico officially kicks off the season in a tradition of holiday hospitality Sunday, November 23rd from 4-8pm— it's the much-anticipated Christmas Preview! Merchants debut their holiday cheer by inviting the community to delight in an evening filled with the sights, sounds and anticipation of the holidays.

Stores don beautiful decorations, provide entertainment and offer delicious refreshments. Strolling carolers add a special charm to the downtown streets. Santa will arrive to his station on Third Street & Broadway - a perfect opportunity for a visit and a photo.

Special “on-street” attractions include:

  • Mix 95.1 Christmas Karaoke
  • Fill Santa's Sleigh Toy Drive sponsored by Mix 95.1 and Chico Fire Department
  • The Salvation Army Red Kettle Campaign with bell-ringers and hot beverages served from the Disaster Services Canteen. 
  • The Train on Wheels provided by Max's Miracle Ranch with free rides offering a sneak peek into the holiday production "Believe" and ignite your holiday spirit!
  • Snapshots Photo bus with a fun and quirky photo opportunity.
  • DCBA Clean & Safe offering limited edition Jake Early-designed T-shirts.
  • Mary's Gone Crackers offering locally produced tasty treats
  • Sixth Street Center for Youth sharing information on Runaway Prevention.
  • And More!

Special note: The Yule Logs will be unable to perform at Christmas Preview this year due to unforeseen circumstances.

Harvest Sidewalk Sale is next weekend!

Harvest 2014 header

Prices are FALLing in Downtown Chico!

First Thursday Night Market...April 3

The wait is over...Join us for the first Thursday Night Market of the season - April 3rd! Here is a sneak peek of the vendors who will be at the market to dazzle and entice you to depart with a full basket, tummy, and an awareness & appreciation of local poducts and services.


Ariza Farm

Artois Nut Company

Bordin-Huitt Ranch

California Organic Flowers

Cecchini & Cecchini Asparagus

Cheng's Berries

Dhillon Farm

Fruitiya Farm (formerly Proudworks)

Geffray's Gardens

GRUB Grown