Diamond W Western Wear

Apparel, footwear, gifts, and western wear since 1978

Diamond W is Northern California's largest full-service apparel, footwear, and gifts destination for men, ladies, and kids. We offer a lot more than just western wear - all backed by exemplary customer service.

About the Owner

David Halimi, the owner, responded by saying:
"As a longtime resident of Chico, I believe our downtown is the crown jewel of the city. I am both emotionally and financially committed to supporting the continued success of our beautiful downtown."

What do you love about being in Downtown Chico?

David responded by saying:
"Our downtown has all the charms of a small friendly town with the culture of big cities."

What is your favorite Downtown Chico event?

"Christmas Preview"